Simply effective visual identities for purpose-driven brands and startups.

Powerhouse

CBD specifically for amateur and professional athletes.

Whilst that might sound strange at first, Powerhouse is making it their mission to bring this natural supplement to those who have a rigorous or even punishing training routine. When you can recover sustainably you can perform more effectively in the gym or out on the pitch.

Turning you into a Powerhouse.

The Challenge:

Powerhouse has been making waves within the professional scene, helping athletes manage their symptoms but, were struggling to break through into the mainstream.

Unfortunately, consumers were confused by the messaging and didn't see how it could benefit them. Powerhouse's branding was a series of crossed wires without a clear direction. My challenge was to help them untangle all of these ideas and align them into a clear identity with focus.

The Outcome:

I helped Powerhouse build a brand identity that had no time for nonsense. Serious branding for serious people. Every customer needed to know what they were handling within seconds. So making clear and informative design decisions was extremely important.

Every symbol, colour and package has been carefully designed to feel trustworthy to professionals and welcoming to amateur athletes as well. Since working together, Powerhouse now has an identity that feels energetic, disciplined and ready to take your training to the next level.