Simply effective visual identities for purpose-driven brands and startups.

powerhouse cbd oil for athletes logo design badge lockup visual identity by connor fowler cfowlerdesign

Powerhouse

CBD specifically for amateur and professional athletes.

Whilst that might sound strange at first, Powerhouse is making it their mission to bring this natural supplement to those who have a rigorous or even punishing training routine. When you can recover sustainably you can perform more effectively in the gym or out on the pitch.

Turning you into a Powerhouse.

powerhouse cbd oil athletes stylescape creative direction visual identity by connor fowler cfowlerdesign

The Challenge:

Powerhouse has been making waves within the professional scene, helping athletes manage their symptoms but, were struggling to break through into the mainstream.

Unfortunately, consumers were confused by the messaging and didn't see how it could benefit them. Powerhouse's branding was a series of crossed wires without a clear direction. My challenge was to help them untangle all of these ideas and align them into a clear identity with focus.

powerhouse cbd oil athletes left align logo design concept wordmark visual identity by connor fowler cfowlerdesign
powerhouse cbd oil athletes badge design gradient and flat icons visual identity by connor fowler cfowlerdesign
powerhouse cbd oil athletes dropper bottle icon design visual identity by connor fowler cfowlerdesign

The Outcome:

I helped Powerhouse build a brand identity that had no time for nonsense. Serious branding for serious people. Every customer needed to know what they were handling within seconds. So making clear and informative design decisions was extremely important.

Every symbol, colour and package has been carefully designed to feel trustworthy to professionals and welcoming to amateur athletes as well. Since working together, Powerhouse now has an identity that feels energetic, disciplined and ready to take your training to the next level.

powerhouse cbd oil athletes business card flatlay gradient design visual identity and logo design by connor fowler cfowlerdesign
powerhouse cbd oil dropper bottle with box packaging logo design visual identity by connor fowler cfowlerdesign
powerhouse cbd oil dropper bottle with box packaging back logo design visual identity by connor fowler cfowlerdesign
powerhouse cbd oil dropper bottle with box packaging flatlay logo design visual identity by connor fowler cfowlerdesign
powerhouse cbd oil athletes badge logo design icon concept visual identity by connor fowler cfowlerdesign
Tattooed woman with barbell and Powerhouse cbd logo design on sports bra visual identity logo design branding by connor fowler cfowlerdesign
man lifting weights in gym wearing powerhouse cbd oil athlete tank top logo design branding visual identity by connor fowler cfowlerdesign
powerhouse cbd oil athlete logo badge design wordmark collection branding visual identity by connor fowler cfowlerdesign

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