Simply effective visual identities for purpose-driven brands and startups.

Portsmere Construction

As a main contractor, Portsmere Construction has constructed an extensive range of projects from new-build properties to listed building renovations. With a combined experience of over forty years, PCL has built unmatched expertise in construction project management from end to end.

The Problem:

After Mark took over as managing director in 2017, PCL started to look for a way to step outside the company’s previous shadow. The recent takeover and split from a parent company had left PCL with many crossed wires in their branding and messaging.

A continuous stream of undesirable, small scale projects kept coming to the business. Projects which didn’t reflect their previous portfolio of high-end builds and renovations.

Although Portsmere Construction’s vision was strong, their public presence wasn’t focused, and they were unsure how to fix it.

The main goal of this project was to help them attract new clients and lift them away from being seen as a local firm to one that worked nationally on large-scale projects.

They had the experience, it just wasn’t being showcased effectively.

Portsmere Construction reached out to me asking for help to redefine their company’s direction and align them down one path visually and strategically.

The Outcome:

I helped Portsmere Construction find clarity in their new direction through a series of branding workshops and creative direction exercises.

Once we found alignment for the future goals of their brand, I designed a new logo and visual identity system that harnessed the service and quality they were known for. Taking their old clip-art stock logo design and transforming it into a timeless symbol they could use across all their office and on-site applications.

After we had set their new visual identity, we discussed their goals of getting new clients even further. How could I help them reach this goal through design? What materials would accurately showcase their work whilst they were out networking with new leads?

We created a selection of branded stationery and digital assets, including a tri-fold leaflet and business cards that captured their story. Their expertise was clear when you spoke to them but now, with these new branded items, they could be confident they’d be remembered by new leads as well.