Connor Fowler

Your Brand Needs Obvious Answers. And You Know It.

Something feels wrong. Not catastrophically wrong. Not rebrand from scratch wrong. But off.

There's a gap between your vision, brand guidelines, and what actually gets executed. Colours don't look quite right, and your fonts... well I don't think I need to explain.

Design fatigue has hit.

Every decision feels like a hostage negotiation with yourself. Then your team keeps asking questions on the same topics, over and over again.

You've been circling this for months.

Tweaking. Second-guessing. Trying to diagnose the problem yourself. It feels like it's right under your nose, on the tip of your tongue but, you just can't identify it.

All of this is happening whilst you're also trying to run the actual business. It feels like an impossible task that just won't go away.

Now before you go out and commission a full rebrand, or a McKinsey-style bulletin of pointless word vomit, let me tell you what I've learned.

The problem with your brand is almost never how "unprofessional" you think it looks or how "outdated" your website feels compared to the flashy one your competition just had built.

And the more time you spend looking for the real problem, the blurrier it all becomes.

You know something is misaligned but your current diagnostic framework will just leave you spinning your wheels.

Unlike most designers who will tell you to overhaul your entire brand identity and logo, or spend months talking "strategy", with dragged out workshops, and 60-page bloated brand guidelines, I actually help you spot and make fast decisions…

Uncovering the Obvious Answers you can't quite see to fuel the next stage of your brand's evolution.

Send Me Everything And Watch The Magic Unfold.

Step 1. - Material Collection

You send me everything, and I mean everything. Your website, brand guidelines, marketing materials, product images, tweets, newsletters - anything and everything your brand touches.

Step 2. - Brand Deep Dive

I dive deep into your brand's architecture. Digging through every detail, document, and piece of content you send over. Developing a thorough understanding of the current state of your brand.

Step 3. - Debrief and Download

We get on a live video call and I show you exactly what I see. The gaps, the problems, and the easy fixes for your brand. The structural issues you're compensating for without realizing it.

This is surgical diagnosis.

I am looking to see how the pieces of your brand relate to one another and where your vision diverges from execution. The story you're wanting to tell versus what is actually being produced.

A brand audit unlike any other.

Developed to spot the Obvious Answers so you can focus on turning that clarity into immediate action.

Here's the Truth: Your Brand Is Sick But It Isn't Your Fault.

You're not incompetent. You don't lack vision. You're just too close to the problem to see it.

In the same way surgeons don't operate on themselves, you can't audit your own brand architecture while you're inside the decision-making machine every single day.

The brand you've built needs a fresh birds-eye perspective.

And now that you've found me here's what happens:

1. The weight lifts. The nagging feeling that something's wrong is gone. You'll see exactly what I see and how to fix it. Relief and clarity in one package.

2. No more second-guessing. Decision paralysis has been removed and you can stop worrying about every color choice, font pairing, and thumbnail design. You'll know what's broken, versus what's working.

3. Your team stops asking the same questions. Because you'll finally know how to produce a cohesive and clear brand image. Not tell them a vague strategy that wastes your time and money.

You're not hiring me to rebuild your brand. You're hiring me to give you back the confidence to move forward without constant background anxiety that something's fundamentally wrong.

One week from now, you'll wonder why you circled this problem for months instead of just getting the answer.

Who Am I?

I'm Connor and I work with the world's top personal brands and their companies.

Capturing the Obvious Answers they can't see and turning them into internationally recognised visual identities, clear strategy, and creative direction.

I am the brand guy who swings the hammer once.

Here's a small selection of my clients:

• Chris Williamson
• Dr. Jordan B. Peterson
• Alex O'Connor
• Dakota Robertson
• Leon Castillo

And many more (including podcasters, companies, and American TV household names) that I cannot talk about.

Aesthetics comes naturally to me. Brand longevity comes naturally to me. You will not find a designer more passionate and ruthless when it comes to protecting the vision of your brand.

"Hiring Connor helped us get incredibly clear and precise with our brand. If more designers were like him we would have a significantly more beautiful world."

- Chris Williamson (Host of Modern Wisdom)

Here's What You Get for $897

Problem Excavation and Audit (60 minutes)

• Every hidden problem I can find with your branding, identified, and diagnosed. Complete audit of all materials you supply.

Findings and Action Steps Call (60 minutes)

• We go through every problem I have diagnosed, creating a list of Obvious Answers and actions steps you can take immediately.

Debrief Email and Summary

• A transcript and summary of our call will be automatically emailed to you to make sure nothing is lost.